Head of Creative Media at GDG on Campus Unhas

Work Overview

As the newly appointed Head of Creative Media for GDG on Campus Hasanuddin University (from August 2025), I lead the creative direction for our student tech community. This is the start of a new leadership term, so my focus is building the foundation: a consistent visual identity, creative workflows, and the first wave of content that sets our digital tone.

Building From the Ground Up

Starting fresh means assessing existing brand assets, forming a newly recruited creative team, and establishing standards and systems that can scale with the community. My initial responsibilities span three areas:

• Setup & foundation — define the creative vision, set up design and collaboration workflows, and draft initial brand guidelines.
• Early content — design social media templates, the new-leadership announcement, and core-team recruitment materials.
• Team building — onboard new creative members, establish communication channels, and set creative standards.

Early Work

• Leadership announcement campaign — visual identity and announcement posts revealing the new Lead and Co-Lead, establishing a consistent language for future announcements.
• Core team recruitment drive — a multi-slide recruitment campaign with a cohesive visual system.
• Brand foundation — researching GDG's global guidelines for local adaptation, building starter templates, and setting up asset libraries.

Tools & Workflow

Figma for collaborative design, Canva for quick and accessible content, Adobe Photoshop for advanced editing, and Google Workspace for team coordination — with content approval, asset organization, and publishing workflows being established now.

Goals

• Near-term — finish recruitment, ship a basic brand guideline, and set up a sustainable content workflow.
• Medium-term — grow a full visual identity system and a content library that drives engagement.
• Long-term — position GDG on Campus Unhas as a recognizable, professional tech community with systems that outlast leadership transitions.

As the newly appointed Head of Creative Media, every creative decision in these early months is laying the groundwork for our community's long-term visual presence.