Head of Creative Media at GDG on Campus Unhas

Work Overview

From August 2025 to August 2026 I was Head of Creative Media for GDG on Campus Hasanuddin University, leading the creative direction for the student tech community. The term started from scratch, so the first months went into a consistent visual identity, creative workflows, and the content that set the community's digital tone.

Building From the Ground Up

Starting fresh meant assessing existing brand assets, forming a newly recruited creative team, and establishing standards and systems that could scale with the community. The work covered three areas:

• Setup & foundation — defined the creative vision, set up design and collaboration workflows, and drafted brand guidelines.
• Content — designed social media templates, the new-leadership announcement, and core-team recruitment materials.
• Team building — onboarded a 6-person creative team, set up communication channels, and set creative standards.

Key Work

• Leadership announcement campaign — visual identity and announcement posts revealing the new Lead and Co-Lead, establishing a consistent language for future announcements.
• Core team recruitment drive — a multi-slide recruitment campaign with a cohesive visual system.
• Brand foundation — researching GDG's global guidelines for local adaptation, building starter templates, and setting up asset libraries.

Tools & Workflow

Figma for collaborative design, Canva for quick and accessible content, Adobe Photoshop for advanced editing, and Google Workspace for team coordination — with content approval, asset organization, and publishing workflows shared across the team.

Results

• Audience — Instagram grew 46%, from 2,800 to 4,100 followers.
• Reach — more than 1M total content views over the term, with a record 515K views in October 2025, 25x the baseline before the term.
• Process — content decisions on format, timing and creative direction were guided by Instagram Insights rather than guesswork.