RECURSION 1.0
Comprehensive content pipeline management and visual identity coordination for RECURSION 1.0, the first national-scale technology competition and seminar organized by Teknik Informatika Universitas Hasanuddin, featuring multiple competition categories (UI/UX Design, CTF, ICT Business Plan, Competitive Programming) and educational seminars for universities across Indonesia.
Role
Publication, Design, and Documentation Coordinator
Event
RECURSION 1.0
National Technology Competition & Seminar
Location
Makassar, Sulawesi Selatan, Indonesia
Team
Publication, Design, and Documentation Division
Timeline
8 months (Sep 2024 - Apr 2025) • 2025

Skills & Tools
Skills Applied
Tools & Software
Event Materials










Event Documentation





Challenges
Managing an end-to-end content pipeline for an 8-month national technology competition and seminar while coordinating multiple team members across writers, designers, and photographers. This was particularly challenging as RECURSION 1.0 was the first national-scale event organized by Teknik Informatika Universitas Hasanuddin, featuring four major competition categories (UI/UX Design, Capture The Flag/CTF, ICT Business Plan, and Competitive Programming) running throughout March and early April 2025, culminating in the main event on April 13, 2025 with awarding ceremony and national seminar. Establishing new standards and processes from scratch while developing comprehensive content calendars, visual guidelines, and ensuring consistent quality across diverse content formats from initial promotional campaigns through competition documentation to the culminating ceremony and seminar coverage.
Solutions
Developed a systematic content calendar and established comprehensive visual guidelines that served as the foundation for all content creation across competitions and seminars. Implemented efficient coordination workflows for team management and created standardized templates for various content types including Instagram feed posts, Stories, Reels, competition announcements, seminar promotions, event posters, and presentation materials. Set up organized archiving systems with proper metadata and permissions, and established analytics monitoring processes to continuously refine content strategy and maximize reach across all promotional channels for both competitive and educational components.
Impact
Successfully coordinated and delivered a complete content ecosystem for RECURSION 1.0 that enhanced brand recognition and participant engagement across Indonesian universities. As the first national-scale technology competition and seminar organized by Teknik Informatika Universitas Hasanuddin, this project established new standards for event coordination and content strategy that set a precedent for future national events. The systematic approach to content creation and documentation successfully promoted four major competition categories and educational seminars to universities nationwide, created lasting value through comprehensive event archives, and established a scalable framework for future competitions and seminars, successfully positioning Teknik Informatika UH as a leader in national technology event management.
Event Overview
RECURSION 1.0 was the first national-scale technology competition and seminar organized by Teknik Informatika Universitas Hasanuddin, running for 8 months (September 2024 – April 2025). It featured four competitions — UI/UX Design, Capture The Flag (CTF), ICT Business Plan, and Competitive Programming — culminating in the main event on 13 April 2025 with an awarding ceremony and national seminar. As Publication, Design, and Documentation Coordinator, I ran the full content pipeline from concept and design through documentation of every competition and the main event.
Content Strategy
The approach was "Systematic Innovation" — a structured yet flexible framework that kept quality and brand identity consistent across four competitions and the seminar while adapting to each format. It emphasized cross-divisional collaboration and data-driven optimization to maximize reach across Indonesian universities.
Deliverables
- Brand identity — the RECURSION 1.0 logo and variations, event mascot, and brand guidelines.
- Merchandise — event t-shirts, stickers, and badges.
- Event materials — competition and seminar posters, plus presentation templates for speakers and organizers.
- Social media & video — Instagram feed, Stories, and Reels templates; promotional videos, competition highlights, and motion graphics.
Documentation Across 8 Months
- Planning (Sep–Nov 2024) — brand identity creation and content-calendar development.
- Pre-event (Dec 2024–Feb 2025) — promotional production across all categories and the registration campaign.
- Competition (Mar–early Apr 2025) — coverage and real-time updates across all four competitions.
- Main event (13 Apr 2025) — awarding ceremony, national seminar sessions, and networking.
- Post-event — a summary report, content-performance analysis, and an organized archive with metadata.
Impact
- Coordinated a complete content ecosystem for the university's first national-scale event, setting new standards for event coordination.
- Promoted four competitions and educational seminars to universities nationwide.
- Established scalable workflows and a comprehensive archive that continue to guide how Recursion UH runs national events.
The project sharpened my skills in large-scale coordination, cross-divisional communication, timeline management, and analytics-driven content strategy across a diverse team of writers, designers, and photographers.
Event Results
Complete end-to-end content pipeline successfully managed for 8 months
Comprehensive visual guidelines established and maintained
Multiple content formats delivered: Instagram posts, Stories, Reels, competition posters, seminar promotions, presentations
Full merchandise line designed and produced (T-shirts, stickers, badges)
Well-organized photo and video archive with proper metadata created
Successful coordination of writers, designers, and photographers
Cross-divisional alignment achieved with on-time deliverables
First national-scale event successfully coordinated by Teknik Informatika Universitas Hasanuddin
New standards and processes established for national-level events
Analytics-driven content optimization implemented
Successful documentation of competitions and seminars with comprehensive coverage
Credits & Acknowledgments
Recursion UH organizing committee
Publication, Design, and Documentation team members
Content writers and copywriters
Photography and videography team
Cross-divisional collaboration partners
Social media management team
Event Tags
More Event Materials






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