NEXUS 2024

Event Overview

NEXUS 2024 was a technology seminar organized by Coder FT-UH (Fakultas Teknik, Universitas Hasanuddin) that brought together students, educators, and industry professionals to explore the latest trends in technology. As a member of the Publication, Design, and Documentation team, I was responsible for creating the complete visual identity and documenting the event experience.

Design Philosophy

The visual identity for NEXUS 2024 was built around the concept of "Connecting Tech Minds" - representing the convergence of innovation, education, and professional networking in the technology sector. The design system incorporated modern, clean aesthetics with tech-inspired elements that would resonate with the target audience of students and tech professionals.

Visual Elements

• Logo: A contemporary design that embodies connectivity and technological advancement
• Mascot: A friendly, tech-savvy character that became the face of the event and enhanced participant engagement
• Color Palette: Modern tech-inspired colors that convey innovation and professionalism
• Typography: Clean, readable fonts that work well across digital and print applications
• Design Language: Consistent visual elements that create cohesion across all materials

Key Design Deliverables

My contributions to NEXUS 2024 included creating various essential visual elements:

Brand Identity

• Logo Design: Created the main NEXUS 2024 logo and variations for different applications
• Mascot Development: Designed a memorable character that became central to the event's identity
• Brand Guidelines: Established consistent visual standards for the entire event

Merchandise Design

• T-shirts: Designed event-branded apparel that participants could wear as keepsakes
• Tote Bags: Created functional and attractive bags that served as both merchandise and promotional items

Event Materials

• Certificates: Designed official certificates for participants and speakers
• Plaques: Created commemorative awards for distinguished participants and organizers
• Presentation Slides: Developed templates and designs for seminar presentations

Documentation Design

• Live Reports: Created real-time visual reports during the event to capture key moments

Documentation and Coverage

Throughout the 2-month project timeline, I was actively involved in documenting the entire process:

• Pre-Event Phase: Captured the design development process and team preparations
• Event Day Coverage: Created live visual reports and documented key seminar moments
• Post-Event Summary: Compiled comprehensive documentation of the event's success

Technical Skills Applied

This project allowed me to utilize and develop various technical skills:

• Adobe Photoshop: For photo editing and visual compositions
• Adobe Illustrator: For logo design, mascot creation, and vector graphics
• Figma: For collaborative design work and digital prototyping
• Canva: For quick social media graphics and presentation materials
• Print Design: Understanding of production requirements for merchandise and materials

Results and Impact

The visual identity and documentation work for NEXUS 2024 contributed to:

• Enhanced Brand Recognition: The cohesive design system helped establish NEXUS as a recognizable tech event
• Participant Engagement: The mascot and interactive visual elements increased attendee involvement
• Professional Presentation: High-quality materials elevated the seminar's professional image
• Lasting Memories: Merchandise and certificates provided tangible keepsakes for participants
• Documentation Value: Comprehensive visual documentation preserved the event's legacy

Team Collaboration

Working within the Publication and Documentation team taught me valuable lessons about:

• Collaborative Design: Working effectively with team members on shared visual projects
• Time Management: Meeting tight deadlines while maintaining quality standards
• Communication: Clearly presenting design concepts and receiving feedback
• Adaptability: Adjusting designs based on team input and practical constraints

Lessons Learned

This project reinforced several important principles:

• Consistency is Key: Maintaining visual consistency across all materials strengthens brand recognition
• User-Centered Design: Considering the target audience in every design decision improves engagement
• Documentation Importance: Thorough documentation preserves the event's story and impact
• Collaboration Value: Working as part of a team produces better results than individual efforts
• Technical Versatility: Being proficient in multiple design tools increases creative possibilities

Looking Forward

The success of NEXUS 2024's visual identity and documentation has set a strong foundation for future tech events at Universitas Hasanuddin. The design system and processes developed during this project continue to influence how Coder FT-UH approaches event branding and documentation, contributing to the organization's growing reputation in the tech education space.