NEXUS 2024
Comprehensive visual identity and documentation for NEXUS 2024, a technology seminar organized by Coder FT-UH, featuring modern tech-inspired design elements and cohesive branding materials.
Role
Publication, Design, and Documentation Team Member
Event
NEXUS 2024
Tech Seminar
Location
Universitas Hasanuddin, Makassar, Indonesia
Team
Publication and Documentation Team
Timeline
2 months planning and execution • 2024
Skills & Tools
Skills Applied
Tools & Software
Event Materials
Event Documentation
Challenges
Creating a cohesive visual identity for a tech seminar that would appeal to both students and industry professionals. Designing multiple merchandise items and documentation materials within a tight 2-month timeline while ensuring brand consistency across all touchpoints.
Solutions
Developed a modern, tech-inspired visual identity with a memorable mascot that became the face of the event. Created comprehensive design templates and guidelines to maintain consistency across all materials. Implemented efficient workflows for real-time documentation and live reporting during the event.
Impact
Successfully created a recognizable brand identity for NEXUS 2024 that enhanced participant engagement and created lasting memories. The cohesive design approach contributed to the seminar's professional appearance and helped establish NEXUS as a premier tech event at Universitas Hasanuddin.
Event Overview
NEXUS 2024 was a technology seminar organized by Coder FT-UH (Fakultas Teknik, Universitas Hasanuddin) that brought together students, educators, and industry professionals to explore the latest trends in technology. As a member of the Publication, Design, and Documentation team, I was responsible for creating the complete visual identity and documenting the event experience.
Design Philosophy
The visual identity for NEXUS 2024 was built around the concept of "Connecting Tech Minds" - representing the convergence of innovation, education, and professional networking in the technology sector. The design system incorporated modern, clean aesthetics with tech-inspired elements that would resonate with the target audience of students and tech professionals.
Visual Elements
- Logo: A contemporary design that embodies connectivity and technological advancement
- Mascot: A friendly, tech-savvy character that became the face of the event and enhanced participant engagement
- Color Palette: Modern tech-inspired colors that convey innovation and professionalism
- Typography: Clean, readable fonts that work well across digital and print applications
- Design Language: Consistent visual elements that create cohesion across all materials
Key Design Deliverables
My contributions to NEXUS 2024 included creating various essential visual elements:
Brand Identity
- Logo Design: Created the main NEXUS 2024 logo and variations for different applications
- Mascot Development: Designed a memorable character that became central to the event's identity
- Brand Guidelines: Established consistent visual standards for the entire event
Merchandise Design
- T-shirts: Designed event-branded apparel that participants could wear as keepsakes
- Tote Bags: Created functional and attractive bags that served as both merchandise and promotional items
Event Materials
- Certificates: Designed official certificates for participants and speakers
- Plaques: Created commemorative awards for distinguished participants and organizers
- Presentation Slides: Developed templates and designs for seminar presentations
Documentation Design
- Live Reports: Created real-time visual reports during the event to capture key moments
Documentation and Coverage
Throughout the 2-month project timeline, I was actively involved in documenting the entire process:
- Pre-Event Phase: Captured the design development process and team preparations
- Event Day Coverage: Created live visual reports and documented key seminar moments
- Post-Event Summary: Compiled comprehensive documentation of the event's success
Technical Skills Applied
This project allowed me to utilize and develop various technical skills:
- Adobe Photoshop: For photo editing and visual compositions
- Adobe Illustrator: For logo design, mascot creation, and vector graphics
- Figma: For collaborative design work and digital prototyping
- Canva: For quick social media graphics and presentation materials
- Print Design: Understanding of production requirements for merchandise and materials
Results and Impact
The visual identity and documentation work for NEXUS 2024 contributed to:
- Enhanced Brand Recognition: The cohesive design system helped establish NEXUS as a recognizable tech event
- Participant Engagement: The mascot and interactive visual elements increased attendee involvement
- Professional Presentation: High-quality materials elevated the seminar's professional image
- Lasting Memories: Merchandise and certificates provided tangible keepsakes for participants
- Documentation Value: Comprehensive visual documentation preserved the event's legacy
Team Collaboration
Working within the Publication and Documentation team taught me valuable lessons about:
- Collaborative Design: Working effectively with team members on shared visual projects
- Time Management: Meeting tight deadlines while maintaining quality standards
- Communication: Clearly presenting design concepts and receiving feedback
- Adaptability: Adjusting designs based on team input and practical constraints
Lessons Learned
This project reinforced several important principles:
- Consistency is Key: Maintaining visual consistency across all materials strengthens brand recognition
- User-Centered Design: Considering the target audience in every design decision improves engagement
- Documentation Importance: Thorough documentation preserves the event's story and impact
- Collaboration Value: Working as part of a team produces better results than individual efforts
- Technical Versatility: Being proficient in multiple design tools increases creative possibilities
Looking Forward
The success of NEXUS 2024's visual identity and documentation has set a strong foundation for future tech events at Universitas Hasanuddin. The design system and processes developed during this project continue to influence how Coder FT-UH approaches event branding and documentation, contributing to the organization's growing reputation in the tech education space.
Event Results
Complete visual identity system delivered on time
7+ merchandise items successfully designed and produced
Real-time documentation and live reports throughout event
Positive feedback on visual branding from participants
Increased brand recognition for Coder FT-UH
Successful collaboration within publication team
Credits & Acknowledgments
Coder FT-UH organizing committee
Publication and Documentation team members
Event photography team
Print production partners
Universitas Hasanuddin venue support
Event Tags
More Event Materials
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